World Cup
The World Cup is scheduled to begin on June 12th in South Africa and complete it’s journey on July 12th. It is estimated that during this time, Australians will spend approximately $882.4 million on World Cup merchandise. Talk about a boost to the economy to World Cup spending in Australia!
Many businesses will profit from World Cup spending in Australia. Not only do the football organisations profit, so will any retailers or merchandisers carrying World Cup gear. For anyone who gambles, the bookmakers will be sure to make a profit off of you, and you may see a little profit as well if you know how to bet and are a fan of football.
With Australians averaging approximately $40.05 on World Cup spending in Australia, we may see the economy make a slight rebound during the time frame between June 12th and July 12th. Most of this spending will be done on World Cup memorabilia with over one million consumers purchasing such items as jerseys, beanies or scarfs.
Advertisers will use this time to push everything from cereals to shaving cream. With so many people watching the television during this time, it is an advertiser’s dream. Commercials will be watched by millions and from this many a product will be sold. Clothing retailers will also see a huge increase in sales. Fans of football will want to be wearing the latest and greatest World Cup gear when they head out to the World Cup parties. Fans will be purchasing clothing with their favourite teams logos plastered all over, and wear them with pride. This is a great time for retailers as summer is statistically a slow sales time of the year.
Clothing and merchandise retailers will not be the only ones taking advantage of World Cup spending in Australia. Non clothing retailers such as Socceroos will see an increase in sales during this time. It is estimated that over $300 million will be made by this merchandiser during this time. In general, this short one month period during the summer is going to create spending and boost the economy of Australia. Everyone will be happy, retailers and merchandisers, the bookmakers and advertisers. If everyone works out for the best, fans of Australia football will be overjoyed and be able to continue wearing that jersey with pride due to their team taking home the trophy.
