Using Your Credit Card To Purchase Advanced Concert Tickets

The major credit card companies, VISA and MasterCard offer programmes for card holders to purchase advance concert tickets. The programme that VISA created is called VISA Entertainment and MasterCard has created a similar version called MasterCard Applause. It is also noted that American Express cardholders also benefit from a form of an entertainment programme, but they are not as in depth as VISA and MasterCard.

The programmes listed are available to credit card holders in good standing regardless of the issuing bank or credit union. They are also applicable to all card types whether they are traditional credit cards, prepaid cards, and debit cards. Because this is an entertainment programme and not a rewards programme card holders do not need to spend certain amounts of money in order to utilize the concert benefit, they in fact just have to be a registered card holder in good account standing.

Programme Benefits For Everyone

There are a number of ways in which the programme can benefit cardholders:

  • Very inexpensive or free to the card holder
  • The promoter has access to target audiences that are seeking live entertainment
  • The credit card companies can also benefit because the card must be used in order to receive the concert benefits
  • With these usage guarantees credit card companies are able to pass benefits on to future customers and the banks that issue the credit cards themselves

The programme allows many conveniences that are offered by various concert promoters. One of the major benefits is that in certain instances card holders are given advance notice of concerts that will be coming to Australia. Probably one of the most sought after perks is the ability for the card customer to be able to purchase tickets for a concert before the general public has access to them. A final perk is that often times there are last minute discounts or special promotions that are only available to card holders, who in turn will be notified by email correspondence.

There are similar offers throughout the world that extend such benefits to card holders but they tend to be less in depth or extensive than the offers in Australia. Unless citizens of Australia have proof of citizenship or permanent residency they will not be able to apply for the cards’ benefit programmes.

The various perks that are offered by the different credit card companies are instituted to give an incentive to the card holder to utilize the card more often. By collaborating with concert promoters who are getting access to target audiences, the company passes the discounts or benefits to the card holder in lieu of using the card for the purchase.

The benefits issued by the card holders are designed to initiate the card holder to utilize their credit cards in order to obtain something special, in this case concert benefits. At least with this business ploy card holders are actually receiving something in return from the card companies other than a monthly statement.